3m introduces golf glove with 3m greptile grip get a grip on your game, streaming video collections sage knowledge the ultimate social sciences library. Find helpful customer reviews and review ratings for 3m golf mens golf gloves at amazoncom read honest and unbiased product reviews from our users. Follow the instructions in the presentation below to begin viewing the case 3m's greptile grip technology flash presentation click the hyperlink below for the text version of the above case 5 entr 6200: innovation and enterprise growth 3m's greptile grip technology case case questions 1.
3m greptile grip golf glove has introduced its product to a few new markets in japan and europe these two new markets are the second and third largest gold markets next to the us. The 3m(r) golf glove with greptile grip golf glove is available in men's left hand, sizes medium, medium/large, large and extra large it is available nationally at major chain stores and athletic. It is strongly recommended that the glove featuring 3m™ gripping material be used in conjunction with a mating piece of 3m™ gripping material applied on the substrate is 3m™ gripping material the same 3m™ greptile.
Question 1: what are the characteristics of the target market for the 3m greptile grip glove targeted both to avid and professional golfers. Find best value and selection for your 3m golf glove greptile gripping material left hand search on ebay world's leading marketplace. Find great deals on ebay for 3m greptile shop with confidence. Set includes one 3m premium golf glove greptile grip golf gloves: 3m premium golf gloves built with advanced micro-replication technology giving you optimal gripping friction for less slip and better control.
With the golf and golf glove industries flourishing, 3m decided to sell the greptile™ golf glove through both public and private on- and off- course golf specialty shops and golf superstores by doing so, 3m will be able to create awareness amongst potential golf players and consumers. A revolutionary new technology for improving grip-now with a new design and tackier feel 3m™ has discontinued the greptile™ golf grips and golf gloves but we have an ample supply of the 3m™ greptile™ gripping material grip strips in lengths of 1x24 to use in making your own custom foul weather grip. This detailed solution addresses the marketing of the 3m greptile grip golf glove it answers the following questions with references: what are the characteristics of the target market for the 3m greptile grip golf glove.
10-205 video case: 3m greptile grip golf glove comprehension a the key to 3m's marketing successes is b its outstanding advertising c its well-trained sales force d its distribution system. Since the introduction of the 3m greptile grip golf glove there has been a large influx of competitors who offer a similar technology in the golf market although the global market for golf gloves is estimated at $300 million with 60 percent or $180 million in the united states. 3m: creator of post-it notes, command strips, and scotch tape 3m's greptile glove is their answer to other golf gloves faster golf ball by 07 miles per hour, and an average of 105 feet farther. The 3m greptile grip golf glove is a new product in an established market titlist and footjoy enjoy a 50 percent share of the market nike is another big contender, especially with their high profile spokesman, tiger woods 3m benefits by being associated with innovation and technology but lacks credibility and brand awareness in the golf arena. Case study 10: 3m greptile grip golf glove : great gripping brittany lightheart , adam baker, marvin isaac, matt burnip 3m:the company 3m, formerly known as the minnesota mining and manufacturing company, is a us based corporation based in maplewood, minnesota slideshow 1511847.
The 3m™ greptile™ gripping material golf griphas been totally redesigned try the new grip and a strip of greptile material attached to your golf glove for unmatched gripping power in foul, rainy, damp, and humid weather conditions. 3m greptile fabric inside of palm and fingers superior 375surgev leather surge extrication glove, work, 0031 thickness, 12 length, large, yellow (pack of 1 pair) by superior glove. The 3m(r) golf glove with greptile grip golf glove is available in men's left hand, sizes medium, medium/large, large and extra large it is available nationally at major chain stores and athletic retailers nationwide for a suggested retail price ranging from $1195 to $1595. Introduced in 2004, the new 3m greptile grip golf glove is made primarily of high-quality cabretta sheep leather to give it a soft feel initially, 3m sold the greptile grip golf glove through wal-mart and other mass merchandisers for a suggested retail price of $1195 to $1595.
3m's greptile grip micro-replication technology plays an integral role in golf gloves the product boasts an improvement in distance and drive speed, by requiring less grip strength over a traditional golf glove and apparently works well in inclement weather conditions. Microreplication technology, 3m™ greptile™ gripping material comprises thousands of microscopic fingers, which inter-connect with each other, or with virtually any other surface, to provide a better grip that's not locking.
After taking the golf glove market by storm, 3m is aiming to revolutionize batting gloves the application of the greptile material to batting gloves is a natural fit, says george dierberger, marketing and international manager of 3m sports and leisure products project. 3m greptile grip golf glove: pricing an innovative product background on greptile more background info step 4: select an approximate price level. This was a success for 3m entering the golf market with their new grip technology but they were ready to branch out to other sport and leisure ideas as an employee at 3m, i would envision the greptile technology to be introduced in other sports and leisure areas. When 3m launched its premium greptile grip golf glove consisting of the highest quality cabretta sheep leather, it suggested a retail price range of $1695 to $1995 golf glove marketer bionic had introduced its classic at $2495 and its pro at $3995, while footjoy launched its pure touch limited at $2800 and its sciflex at $1800.